Business Model Analysis
We map your unit economics, margins, and customer behavior. Are you measuring ROAS or new customer acquisition? CAC or nCAC? Most businesses don't know the difference.
Stop Optimizing for Metrics That Don't Matter
We Align Your Ads to Business Goals, Not Platform Vanity Metrics
Most agencies celebrate when ROAS goes up - even if you're just recycling existing customers.
We start with your real customer acquisition cost, your payback period, and whether you can actually afford to scale. Then we run ads that drive profitable growth.
We Start With Your Business Model, Not Your Ads
Most agencies check your ad account and start running campaigns. We check your unit economics, attribution setup, and contribution margins first.
If the math doesn't work, we'll tell you exactly what to fix - whether you hire us or not.
Here's what happens before we ever touch an ads account:
Attribution & Tracking Audit
Can you actually tell if your ads are bringing new customers or recycling existing ones? Most can't. We fix that first.
Creative & Offer Strategy
We don't "test and learn" with your budget. We build hypotheses based on what you can actually afford to pay per customer.
Then (and only then) we run ads.
Now your ad spend drives real growth.
This Isn't For Everyone
You're A Fit If:
- You have a proven product or service
- You know your numbers (or want to learn them)
- You're open to changing how you measure success
- You're ready to invest in growth, not gamble
- You want a partner, not a vendor
You're Not A Fit If:
- You want someone to "just run ads"
- You're not open to improving your offer or website
- You need results yesterday
- You're looking for the cheapest option
- You want daily check-ins to explain every decision
What We Actually Do
E-commerce Growth
$1,500 - $5,000/month
We don't just run Google Shopping and Meta ads. We model SKU profitability, test creative against buyer psychology, and build systems that scale without killing margins.
Platforms: Google, Meta
Focus: Contribution margin per SKU, LTV, retention
Local Business Advertising
$1,000 - $3,000/month
We build lead generation systems for service businesses that understand buying cycles. Your leads aren't all equal - we optimize for the ones that actually close.
Platforms: Google Search, Local Service Ads, Meta (Facebook, Instagram)
Focus: Cost per qualified lead, close rate, customer LTV
PPC Account Audits
$350 - $1,000 one-time
We'll tear apart your current ads account and tell you exactly what's broken, what's working, and what you should do next. No sugar-coating.
Deliverable: Video walkthrough + written action plan
Timeline: 5-7 business days
We Show Results, Not PowerPoints
"Reduced CAC by 43% while increasing order volume 2.3x"
— E-commerce brand, $2.1M annual revenue
"Finally understood which campaigns actually drive profit"
— Local HVAC company, Philadelphia
"You showed us we were measuring the wrong things. Fixed that before ever running ads."
— Plumbing company, Philadelphia
What You'll Learn On Our Strategy Call
(Even if we're not a fit)
Your Real Customer Acquisition Cost
CAC vs nCAC - most businesses only track one and wonder why profits disappear when they scale.
New vs. Recycled Customers
Are your ads bringing new customers or just reminding existing ones to buy again? There's a massive difference.
What You Can Actually Afford
Based on LTV, not AOV. Most businesses underpay (killing growth) or overpay (killing margins).
Your Attribution Blind Spots
Where your tracking is breaking down and what metrics actually matter for your business model.
Channel Contribution Margins
Your blended ROAS might look good while specific channels destroy profitability. We show you which ones.
Whether Ads Can Help Right Now
Sometimes the answer is "not yet." We'll tell you what needs to change first.
Who's Behind This?
I'm Vlad. I've managed over $5M in ad spend across Google and Meta over the past 4+ years.
I started We Don't Run Ads because I got tired of watching businesses waste money on campaigns that were never going to work - not because of bad ads, but because of bad business models.
Most agencies won't tell you that. I will.
Based in Philadelphia. Working with e-commerce and local businesses across the US.
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